BUSINESS STUDIES – UNDERGRADUATE LEVEL COURSES
BA 10 – BUSINESS FOUNDATIONS
A survey of the basic functions, objectives, and structure of a modern business within the framework of a free-enterprise system and the value of the continuing organization. The course also involves a survey of the ways of managing a firm's resources via planning, organizing, directing, and controlling. The latter focus is given to marketing, with attention to customer-related products, pricing, distribution and promotion. The course discusses specialization and interdependence of business functions and skills in decision-making. It is a prerequisite for all business major courses except accounting, ethics, and statistics. (3 units) See Sample Syllabus.
BA 19 – BUSINESS ETHICS
The course is an introduction to basic ethical theories and value systems. Topics include moral issues, codes of ethics, conflict of interest, social and fiduciary responsibilities, the work ethics, and other situations which arise within business environment. (3 units) See Sample Syllabus.
BA 42 – FINANCIAL ACCOUNTING
Introduction to basic accounting theory and procedures: balance sheet and each of its parts, assets, liabilities, income statement, statement of owners' equity, and the statement of changes in financial position and accounting system. The emphasis in this course is on procedure, while knowledge of the ruling principles will also be a requirement. (3 units) See Sample Syllabus.
BA 110 – MANAGEMENT PRINCIPLES
The course is emphasizing management of organization structures achieving organizational objectives and fundamental concepts related to the practice of management in terms of the basic functions of planning, organizing, motivating, directing and controlling. (3 units) Prerequisite: BA 10 or equivalent See Sample Syllabus.
BA 115 – STATISTICS
This course is designed for both the business major and for the non-business students without previous knowledge of statistics. Emphasis is on descriptive statistics and inferential statistics with relevant applications to solving problems, hypothesis testing and decision-making. Important statistical models and distributions will be discussed. (3 units) Prerequisite: MATH 10 or MATH 15
BA 125 – WORLD RESOURCES
World resources include minerals, organic raw materials, labor, capital, industrial bases and strategic locations and combinations of assets. The course examines the economies of various countries as models for understand¬ing resource bases, their management, and development. (3 units) Prerequisite: ECON 20A See Sample Syllabus.
BA 130 – INTRODUCTION TO INTERNATIONAL BUSINESS
The varied dimensions of doing business abroad will be covered in terms of patterns of international trade, foreign investments, social and political frameworks, the economic environment, national and international constraints, and problems of general management associated with planning, financing, marketing, personnel, and legal requirements. (3 units) Prerequisite: BA 10 See Sample Syllabus.
BA 135 – LEGAL FOUNDATIONS OF BUSINESS
Introduction is made to the legal system of the modern business world, to the definition and enforcement of common forms of legal obligations, the judicial system and practical aspects of business law. (3 units) Prerequisite: BA 10 or equivalent See Sample Syllabus.
BA 140 – FUNDAMENTALS OF FINANCE
Introduction to the financial management of a company. The course includes the study of the financial system, source of funds, different sectors of the economy affecting the business organization and adjustments to changes in capital structure, use of financial statements, planning, and forecasting. (3 units) Prerequisite: MATH 10 or MATH 15 See Sample Syllabus.
BA 145 – REAL ESTATE PRACTICES
This course is an introduction to the real estate business with an emphasis on real estate investment. Topics include basic real estate terms, real estate financing, real estate appraisal and contracts. (3 units) Prerequisite: BA 10 See Sample Syllabus.
BA 146 – APPLICATIONS SOFTWARE
A survey of the current available software programs used in business applications. Databases, spreadsheets and word processors are manipulated as well as methods for evaluating the efficacy of specific implementations in personal and shared information systems. This course is intended for the non-major with an interest in business data processing. (3 units)Prerequisite: CS 10 See Sample Syllabus.
BA 150 – MARKETING
A study of marketing function in business and in society, with an analysis of buyer behavior and competitor actions. The crucial facets of products, price, distribution, and promotion form the center around which decision-making is examined, explained, and understood. (3 units) Prerequisite: BA 10 or equivalent See Sample Syllabus.
BA 160 – INFORMATION SYSTEMS CONCEPT AND BUSINESS APPLICATIONS
A study of organizations' information system projects, their management, and control through feasibility, definition, design, development, and testing stages to implementation. Existing computer programs and student-designed ones will be used. Emphasis is on use of information systems as a management tool to improve effectiveness of the organization. (3 units) Prerequisite: CS 10 See Sample Syllabus.
BA 170 – HUMAN RELATIONS IN BUSINESS
The course studies worker motivation and behavior in the environment of modern business especially production and distribution. Emphasis will be placed on the integration of all the social sciences, especially psychology, sociology and recent findings from industrial studies in human resources management. (3 units) Prerequisite: PSYCH 10 See Sample Syllabus.
BA 171 – BUSINESS AND SOCIETY
The firm will be viewed as a component of a pluralistic society and the various relationships explored. Emphasis is on the role of business, relationship to different value systems, historical development of American business enterprise, social responsibility in various areas, and future forces, which may shape the growth and development of business. (3 units) Prerequisite: BA 10 See Sample Syllabus.
BA 175 – INDUSTRIAL AND ORGANIZATIONAL BEHAVIOR
The course examines organizational behavior in industry and within organizations as well as its impact on groups and individuals. Topics include: group dynamics, training, leadership, motivation, performance appraisal and job satisfaction. The course content should enhance the understanding of both employee well-being and organizational effectiveness. Research findings will assist in structuring organization policies and practices. (3 units) Prerequisite: PSYCH 10, BA 10 See Sample Syllabus.
BA 215 – PRODUCTION MANAGEMENT
A study of operational systems, models and techniques related to production planning and control, methods analysis, cost effectiveness inventory management, work scheduling, wage determination and general organization analysis. (3 units) Prerequisite: BA 110, BA 115 See Sample Syllabus.
BA 217 – PERSONNEL MANAGEMENT
A survey of principles and practices related to development of sound personnel relationships with reference to employment recruiting and selection, training, job evaluation, performance appraisal, discipline, wage and salary administration, labor relations, safety, supervision, morale building, governmental regulations and other matters. (3 units) Prerequisite: BA 110 See Sample Syllabus.
BA 218 – HOSPITALITY MANAGEMENT
This course provides an understanding of the management skills necessary to succeed in the hospitality or service industry. Focus is on impact of current social, economic, technological, and political factors in the industry. (3 units)Prerequisite: BA 110 See Sample Syllabus.
BA 219 – SMALL BUSINESS MANAGEMENT
Focus on the problems and profitable potentials for small business here and abroad. Areas covered include: starting, managing, marketing, and administering a small firm as well as legal and governmental considerations. Also, discussed will be techniques of buying, selling, and evaluating a small firm. (3 units) Prerequisite: BA 110 or equivalent See Sample Syllabus.
BA 223 – ORGANIZATIONAL DEVELOPMENT
The course includes theoretical and experiential coverage of this management discipline. The course aims to improve the organization's culture and its human and social processes through a systematic change program. Both behavioral science and intuitive based assessment techniques are examined to give an integrated approach to organizational development; use of cases and role-play exercises. (3 units) Prerequisite: BA 110
BA 230 – STUDIES IN INTERNATIONAL BUSINESS
This course is intended to familiarize students with basic concepts and theory in international trade, trading arrangements, foreign exchange and balance of payments issues, relations between multinationals and home and host governments and businesses, the theory and practice of the multinational enterprises, and comparative management. (3 units) Prerequisite: BA 130 See Sample Syllabus.
BA 231 – CULTURAL DIMENSIONS OF MANAGEMENT
A study of the diverse influences of political, social, and cultural factors on the practice of management in multinational business. Fundamental characteristic of different cultural areas will be identified and subjected to comparative evaluations. Case studies on various regions will be provided. (3 units) Prerequisite: BA 110, BA 130 See Sample Syllabus.
BA 234 – PRINCIPLES OF IMPORT AND EXPORT MANAGEMENT
This course covers the major facets of the import-export transactions and procedures required to do business overseas successfully. The focus is on practical applications, ranging from understanding the objectives of parties involved in importing and exporting to basics of letters of credit, packaging, and transporting shipments. The instructor discusses cross-cultural differences, role of banks and freight forwarders; foreign currency management; and documents used in international trade. (3 units) Prerequisite: BA 110, BA 130 See Sample Syllabus.
BA 236 – PEOPLE PROBLEMS IN SMALL BUSINESS
A new and small business typically starts with a narrow entrepreneurial, or family oriented, human resources base. This course investigates the problems in supervising and working effectively with peoples, problems which face the proprietorship, partnership, or closely held corporation in such matters as organizational structure, personnel policies, and managerial succession. (3 units) Prerequisite: PSYCH 10, BA 110 See Sample Syllabus.
BA 240 – MANAGERIAL ACCOUNTING
Planning of profits, costs, and sales. Cost and profit analysis and control. Includes budgeting, forecasting, standard costing, break-even and cost-volume profit analysis, direct and absorption costing, variance analysis, differential cost analysis, and capital expenditure planning, evaluating, and control. (3 units) Prerequisites: BA 42, BA 110 See Sample Syllabus.
BA 241 – QUANTITATIVE ANALYSIS
This course covers quantitative techniques for solving business problems and making management decisions. Techniques include production or output planning, capital investment and project analysis, linear and non-linear programming, probability theory, inventory control, scheduling, and waiting line models, as well as mathematical decision techniques. (3 units) Prerequisite: BA 115 See Sample Syllabus.
BA 243 – MONEY MANAGEMENT
Included are the fundamental principles of money management in both the public and private sectors in our changing society. How to arrange, manage, and control one's financial affairs. Investments in bond, stock, commodity, money and futures markets will be examined. Guest lecturers from the local business community will be invited to participate. (3 units) Prerequisite: BA 140
BA 255 – ENTREPRENEURIAL MANAGEMENT
Exploring the management as a new and total enterprise. Concentration on the impact of innovative personality and its approach to decision-making. The primary focus of this course is to study the behavior involved in forming a new business, including venture capital, purchasing a business, recognizing and evaluating opportunities, networking, selling, etc. This course consists of case studies, discussing in-class exercises, readings and an outside project. (3 units) Prerequisite: BA 110 See Sample Syllabus.
BA 256 – SALES MANAGEMENT
This course emphasizes the vital role that field sales work has in our economy, society, and culture. It stresses and examines, moreover, the sales manager's unique and difficult responsibilities, along with the decision-making methods and tools employed in the effective management of the sales force as part of firms' promotional strategy. (3 units) Prerequisite: BA 150 See Sample Syllabus.
BA 257 – CONSUMER BEHAVIOR
This course examines consumer behavior from many perspectives, including (a) the decision process –– the effects of the buyer's personality, memory for advertisements, and other factors on; (b) the effect of social pressure and social identity on what people buy; and (c) how knowledge and awareness of social and psychological influences are translated into marketing strategy –– advertising, pricing, product development, and distribution. (3 units) Prerequisite: PSYCH 10, BA 150 See Sample Syllabus.
BA 258 – ADVERTISING
The course incorporates an examination of the principles and practices of the major strategies for the ethical promotion and sale of goods, services, and ideas; also an overview of such essential components of advertising and advertising research as media selection and buying, product and market testing, creative production, and account management. (3 units) Prerequisite: BA 150 or equivalent See Sample Syllabus.
BA 262 – SYSTEMS ANALYSIS AND DESIGN
An examination of principles of system analysis design with emphasis on business applications; applications of the systems viewpoint of problem solving, identification of alternatives, and simulation; solving problems by using existing programs and student- designed programs. (3 units) Prerequisite: BA 160 See Sample Syllabus.
BA 280 – SPECIAL TOPICS IN BUSINESS
This course offers topics of specialized interest in the major fields of study. Case studies and independent research may be included. Topics vary each term; so, students should not include this in a concentration unless they know it will be available. (1-4 units) Prerequisite: Instructor's permission
BA 289 – INTERNATIONAL BUSINESS STRATEGY
This course is designed to integrate the knowledge gained in the GBA requirements into a comprehensive strategic management forum with an international perspective. Cases are used to give the student experience with real problems. It is intended to give the student a broad, general managerial view of international commercial interactions. (3 units) Prerequisite: BA 110, BA 130, BA 150 See Sample Syllabus.
BA 290 – STRATEGIC BUSINESS MANAGEMENT
Senior-level integrating capstone course which provides the student with the opportunity to put into practice all the skills, techniques and theories acquired in functional courses such as economics, operations management, marketing, finance, accounting, and management. Emphasis is on the case method of instruction and use of a business game. (3 units) Prerequisite: Senior standing
Note: Courses from BA 10 to BA 290 can be offered as 3 units (45 hours) of lectures or as 2 units (30 hours) of lectures and 1 unit (30 hours) of sections with a teaching assistant.
BA 298 – INTERNSHIP IN BUSINESS****
The emphasis of BA 298 course is on learning through real-life work experience in the field of a business administration. Students should receive an evaluation by the employer and provide written description of the work and its learning results for grading by a faculty advisor. Oral presentation of the work results in front of other students is recommended. (3 units)
Requirements: Junior/Senior standing; Admissions and Records and Registrar Offices permission. CR/NC
BA 299 – RESEARCH PROJECT IN BUSINESS****
A primary research-oriented study of some chosen business problem or practice, or development of an original theoretical concept, under the close supervision of an instructor. It is normally taken during the last term of the program. Oral presentation of the work results in front of other students is recommended. (3 units) Prerequisite: Senior standing. CR/NC