Program Level Outcomes Assessment Rubric (PLOs DBA) for Doctor of Business Administration


PLO 1: Demonstrate advanced knowledge and competence in the latest academic theories, concepts, and techniques in the field of business administration.

Score of 4: Clearly identifies and summarizes latest academic theories and successfully explains why/how they are applicable to the business problems or questions. Clearly and accurately labels not only all the factual, conceptual, and value, but also those implicit in the assumptions and the implications of positions and arguments.
Score of 3: Able to identify latest academic theories but fails to successfully explain why/how they are applicable to the business problems or questions. Successfully separates and labels all the factual, conceptual, and value claims, but lacks solid theoretical perspective.
Score of 2: Able to identify latest academic theories but fails to apply them.
Score of 1: Unable to identify and apply academic theories.

PLO 2: Demonstrate effective research skills including formulation of research problem; integration of previous literature into an appropriate literature review; design of a research study; data analysis; and summary and presentation of results.

Score of 4: Able to identify, collect, summarize and use in an argument information based on classical and modern academic theories and work of other researchers. Able to plan, design, and execute a research study including applying appropriate methodology and data analysis.
Score of 3: Able to identify, collect, summarize and use in an argument information based on classical and modern academic theories and work of other researchers. Able to plan, design, and execute a research study including applying appropriate methodology or data analysis. 
Score of 2: Able to identify, collect, summarize and use in an argument information based on classical and modern academic theories and work of other researchers. Able to plan, design, and execute a research study including applying appropriate methodology and data analysis.
Score of 1: Unable to understand, design or conduct research.

PLO 3: Create and present advanced forms of oral and written communications, including teaching and advising.

Score of 4: Consistently does all or almost all of the following: Accurately interprets evidence, statements, graphics, questions, etc. Identifies the salient arguments (reasons and claims) pro and con. Thoughtfully analyzes and evaluates major alternative points of view. Draws warranted, judicious, non-fallacious conclusions. Justifies key results and procedures, explains assumptions and reasons. Fair-mindedly follows where evidence and reasons lead.
Score of 3: Does most or many of the following: Accurately interprets evidence, statements, graphics, questions, etc. Identifies relevant arguments (reasons and claims) pro and con. Offers analyses and evaluations of obvious alternative points of view. Draws warranted, non-fallacious conclusions. Justifies some results or procedures, explains reasons. Fair-mindedly follows where evidence and reasons lead. 
Score of 2: Does most or many of the following: Misinterprets evidence, statements, graphics, questions, etc. Fails to identify strong, relevant counter-arguments. Ignores or superficially evaluates obvious alternative points of view. Draws unwarranted or fallacious conclusions. Justifies few results or procedures, seldom explains reasons. Regardless of the evidence or reasons, maintains or defends views based on self-interest or preconceptions.
Score of 1: Consistently does all or almost all of the following: Offers biased interpretations of evidence, statements, graphics, questions, information, or the points of view of others. Fails to identify or hastily dismisses strong, relevant counter-arguments. Ignores or superficially evaluates obvious alternative points of view. Argues using fallacious or irrelevant reasons, and unwarranted claims. Does not justify results or procedures, nor explain reasons. Regardless of the evidence or reasons, maintains or defends views based on self-interest or preconceptions.

PLO 4: Generate, evaluate and assess the ethical obligations and responsibilities of business for the purpose of responsible management.

Score of 4: Understands and recognizes the concept of intellectual property, can defend him/herself if challenged, and can properly incorporate the ideas/published works of others into their own work building upon them. Able to articulate the value of information to a free and democratic society, and can use specific criteria to discern objectivity/fact from bias/propaganda.
Score of 3: Gives credit for works used by quoting and listing references. Student is an ethical consumer and producer of information, and understands how free access to information, and free expression, contribute to a democratic society.
Score of 2: Student is an ethical consumer and producer of information, and understands how free access to information, and free expression, contribute to a democratic society, but fails to provide appropriate references to the work of others.
Score of 1: Unclear regarding proper citation format, and/or copies and paraphrases the information and ideas of others without giving credit to authors. Student does not know how to distinguish between information that is objective and biased, and does not know the role that free access to information plays in a democratic society.

PLO 5: Apply the knowledge from the area of specialization and provide consulting to other business industries or other fields.

Score of 4: Student is aware and able to analyze search results, and evaluate the appropriateness of the variety of multiple relevant sources of information that directly fulfill an information need for the particular discipline, different from his/her own.
Score of 3: Executes an appropriate search strategy within a reasonable amount of time. Can solve problems by finding a variety of relevant information resources, and can evaluate search effectiveness; however, struggles with application of this information to different fields.
Score of 2: Executes an appropriate search strategy within a reasonable amount of time, but is unable to solve problems by finding a variety of relevant information resources. Struggles with application of this information to different fields.
Score of 1: Student is unfocused and unclear about search strategy. Time is not used effectively and efficiently. Information gathered lacks relevance, quality, and balance.